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Digital Collections

Advertisements, Ephemera

The Light New World

  • Advertisement for Dowmetal Magnesium

  • 1944

Rights

Public Domain

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Color print advertisement for Dowmetal, a magnesium alloy manufactured and sold by the Dow Chemical Company. The advertisement features an illustrated depiction of a hand lifting a winged ingot of Dowmetal magnesium through cloud cover while an airplane flies overhead. The accompanying text details magnesium's lightweight properties relative to aluminum and its potential to increase efficiency in transportation. Notably, the advertisement was produced during World War II and bears the Company's wartime tagline "Dow: Chemicals Indispensable to Industry and Victory."

Property Value
Creator of work
Format
Genre
Extent
  • 12.5 in. H x 10 in. W
Language
Subject
Rights Public Domain Mark 1.0
Credit line
  • Courtesy of Science History Institute

Institutional location

Department
Collection
Physical container
  • Box 8

View collection guide View in library catalog

Related Items

Cite as

Dow Chemical Company. “The Light New World,” 1944. Advertisements from the Dow Chemical Historical Collection, Box 8. Science History Institute. Philadelphia. https://digital.sciencehistory.org/works/ndgk6t1.

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The Science History Institute recognizes there are materials in our collections that may be offensive or harmful, containing racist, sexist, Eurocentric, ableist, or homophobic language or depictions. The history of science is not exempt from beliefs or practices harmful to traditionally marginalized groups. The Institute is engaged in ongoing efforts to responsibly present and address the evidence of oppression and injustice inextricable from the history of science. If you would like to learn more about our ongoing efforts or if you encounter harmful, inaccurate, or insufficient descriptions, please contact us at digital@sciencehistory.org.