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Digital Collections

Advertisements, Ephemera

Dowmetal Magnesium: The Metal of Motion

  • 1944-Nov-27

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Public Domain

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Print advertisement for Dowmetal, a magnesium alloy manufactured and sold by the Dow Chemical Company. The advertisement features an illustrated depiction of a woman riding a bicycle alongside a hand lifting a winged ingot of magnesium. The accompanying text details Dowmetal's lightness and durability relative to other structural metals and its use in the transportation industry, as well as in the production of wartime materials. This advertisement appeared on page 93 of the November 27, 1944 edition of Time.

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Extent
  • 10.5 in. H x 8 in. W
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Subject
Rights Public Domain Mark 1.0
Credit line
  • Courtesy of Science History Institute

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Department
Collection
Physical container
  • Box 8

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Cite as

Dow Chemical Company. “Dowmetal Magnesium: The Metal of Motion ,” November 27, 1944. Advertisements from the Dow Chemical Historical Collection, Box 8. Science History Institute. Philadelphia. https://digital.sciencehistory.org/works/ukfkw4f.

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The Science History Institute recognizes there are materials in our collections that may be offensive or harmful, containing racist, sexist, Eurocentric, ableist, or homophobic language or depictions. The history of science is not exempt from beliefs or practices harmful to traditionally marginalized groups. The Institute is engaged in ongoing efforts to responsibly present and address the evidence of oppression and injustice inextricable from the history of science. If you would like to learn more about our ongoing efforts or if you encounter harmful, inaccurate, or insufficient descriptions, please contact us at digital@sciencehistory.org.