Trade card for Extrait de Viande de la Cie Liebig [Liebig Meat Extract Company]
Abu Mūsā Jābir ibn Hayyān with his teacher Giafar el Ssâdik
- 1929
Illustrated trade card depicts 8th-century Arabic polymath Abu Mūsā Jābir ibn Hayyān (c. 721-c. 815), westernized by Europeans as "Geber," speaking with his teacher Giafar el Ssâdik. They stand over a scroll with scientific instruments visible to their left and right. Also includes an inset bust of Jābir. Verso is an advertisement for Liebig's Extract of Meat along with a biography of Jābir.
Known as the father of chemistry, Jābir authored works on numerous subjects including alchemy. He is credited with devising the oldest systematic classification of chemical substances.
Liebig's Extract of Meat Company was founded in 1865 by Justus von Liebig and George Christian Giebert. While the product was produced exclusively in Uruguay, it was extremely popular in Europe with 500 tons of the product being produced every year in the late 1870s. The company was very successful, eventually being bought in 1924 by the Vestey Group. In 1968 the company merged with Brooke Bond and then was eventually bought by Unilever in 1984. It was subsequently sold to Premier Foods in 2006.
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“Trade Card for Extrait De Viande De La Cie Liebig [Liebig Meat Extract Company].” Lithographic ink. Liebig's Extract of Meat Company, 1929. Science History Institute. Philadelphia. https://digital.sciencehistory.org/works/41687j69c.
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