Entitled "Afrique. Chasse au Lion," illustrated trade card depicts hunters chasing a lion in the African wilderness. A hunter on horseback wears a turban and aims a gun at a lion that is standing upon another hunter. The imagery could be referencing European adventurer Sir Henry Morton Stanley's 1871 visit to Africa, who mentioned bringing the extract on his journey. The upper left hand corner depicts a jar of Real Liebig Meat Extract. Verso is an advertisement for Liebig's Extract of Meat.

Liebig's Extract of Meat Company was founded in 1865 by Justus von Liebig and George Christian Giebert. While the product was produced exclusively in Uruguay, it was extremely popular in Europe with 500 tons of the product being produced every year in the late 1870s. The company was very successful, eventually being bought in 1924 by the Vestey Group. In 1968 the company merged with Brooke Bond and then was eventually bought by Unilever in 1984. It was subsequently sold to Premier Foods in 2006.