A brochure describing Hercules Powder Company products used to advance the industrial products and processes of manufacturers. Discusses Hercules synthetic rubbers, cellulose products, insecticides, lacquers, and resins. Illustrated with a series of colorful cartoons.

Formed in 1912 as part of an anti-trust settlement with DuPont, the Hercules Powder Company (later Hercules Inc.) initially specialized in the manufacture of explosives and smokeless powders and subsequently diversified its business to encompass a variety of industrial products, including pine and paper chemicals, synthetics, pigments, polymers, and cellulose.