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Digital Collections

Advertisements, Ephemera

"It's the Light One That's Going With Me!"

  • Magnesium: Lightest of All Structural Metals

  • Circa 1945

Rights

Public Domain

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Color print advertisement for the Dow Chemical Company's Magnesium Division. The advertisement depicts a woman carrying a portable typewriter made from Dowmetal, a product marketed for its lightness and durability relative to other structural metals.

Property Value
Creator of work
Format
Genre
Extent
  • 13.5 in. H x 10.5 in. W
Language
Subject
Rights Public Domain Mark 1.0
Credit line
  • Courtesy of Science History Institute

Institutional location

Department
Collection
Physical container
  • Box 8

View collection guide View in library catalog

Related Items

Cite as

Dow Chemical Company. “‘It's the Light One That's Going With Me!",” circa 1945. Advertisements from the Dow Chemical Historical Collection, Box 8. Science History Institute. Philadelphia. https://digital.sciencehistory.org/works/q80871b.

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The Science History Institute recognizes there are materials in our collections that may be offensive or harmful, containing racist, sexist, Eurocentric, ableist, or homophobic language or depictions. The history of science is not exempt from beliefs or practices harmful to traditionally marginalized groups. The Institute is engaged in ongoing efforts to responsibly present and address the evidence of oppression and injustice inextricable from the history of science. If you would like to learn more about our ongoing efforts or if you encounter harmful, inaccurate, or insufficient descriptions, please contact us at digital@sciencehistory.org.