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More Sales Appeal with Lacquer!

  • 1948

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Public Domain

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Color print advertisement for lacquer manufactured and sold by the Hercules Powder Company. The advertisement shows a green-and-black checkboard design, filled in with small illustrations of eyes and consumer products that incorporate lacquer. The accompanying text describes the qualities of Hercules finishing lacquers. This advertisement appeared in the June 1948 editions of Industrial Finishing, Product Finishing, and Organic Finishing.

Formed in 1912 as part of an anti-trust settlement with DuPont, the Hercules Powder Company (later Hercules Inc.) initially specialized in the manufacture of explosives and smokeless powders and subsequently diversified its business to encompass a variety of industrial products, including pine and paper chemicals, synthetics, pigments, polymers, and cellulose.

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Language
Subject
Rights Public Domain Mark 1.0
Credit line
  • Courtesy of Science History Institute

Institutional location

Department
Collection
Series arrangement
  • Series II: Advertising
Physical container
  • Volume 1948

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Cite as

Hercules Incorporated. “More Sales Appeal with Lacquer!” 1948 Hercules Advertisements, 1948. Records of Hercules Incorporated, Volume 1948. Science History Institute. Philadelphia. https://digital.sciencehistory.org/works/p5t1moa.

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