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Digital Collections

Advertisements, Ephemera

Made 30% Lighter with Magnesium

  • 1952-Oct-15

Rights

Public Domain

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Black and white print advertisement for Dowmetal, a magnesium alloy manufactured and sold by the Dow Chemical Company. The advertisement highlights the use of Dowmetal for construction levels. In particular, the ad calls attention to the durability, lightness, and low manufacturing cost of levels constructed from die-cast Dowmetal magnesium. Depicts a man balancing a large level on one finger. The Dowmetal logo, a hand holding a winged ingot of magnesium, is located in the bottom right of the advertisement. Found on page 111 of Time Magazine, September 15, 1952 issue.

Property Value
Creator of work
Format
Genre
Extent
  • 28.3 cm H x 21 cm W
Language
Subject
Rights Public Domain Mark 1.0
Credit line
  • Courtesy of Science History Institute

Institutional location

Department
Collection
Physical container
  • Box 8

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Cite as

Dow Chemical Company. “Made 30% Lighter with Magnesium,” October 15, 1952. Advertisements from the Dow Chemical Historical Collection, Box 8. Science History Institute. Philadelphia. https://digital.sciencehistory.org/works/nbcx88t.

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The Science History Institute recognizes there are materials in our collections that may be offensive or harmful, containing racist, sexist, Eurocentric, ableist, or homophobic language or depictions. The history of science is not exempt from beliefs or practices harmful to traditionally marginalized groups. The Institute is engaged in ongoing efforts to responsibly present and address the evidence of oppression and injustice inextricable from the history of science. If you would like to learn more about our ongoing efforts or if you encounter harmful, inaccurate, or insufficient descriptions, please contact us at digital@sciencehistory.org.