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Ephemera, Advertisements

The New Grass-Roots Movement

  • 1971

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Public Domain

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AstroTurf advertisement titled "The New Grass-Roots Movement." This ad promotes the use of AstroTurf (spelled in the text as Astroturf) beyond the playing field, and highlights its uses in high-traffic areas such as restaurants, hotels, and highway median strips.

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  • 20.3 cm W x 29.2 cm H
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Rights Public Domain Mark 1.0
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  • Courtesy of Science History Institute

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https://www.sciencehistory.org/stories/magazine/turf-wars/

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Monsanto Company. “The New Grass-Roots Movement.” Paper (fiber product). United States, 1971. Science History Institute. Philadelphia. https://digital.sciencehistory.org/works/mo04ndu.

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The Science History Institute recognizes there are materials in our collections that may be offensive or harmful, containing racist, sexist, Eurocentric, ableist, or homophobic language or depictions. The history of science is not exempt from beliefs or practices harmful to traditionally marginalized groups. The Institute is engaged in ongoing efforts to responsibly present and address the evidence of oppression and injustice inextricable from the history of science. If you would like to learn more about our ongoing efforts or if you encounter harmful, inaccurate, or insufficient descriptions, please contact us at digital@sciencehistory.org.