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Digital Collections

Advertisements, Ephemera

Hoover Adopts Dowmetal

  • 1936-Nov

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Public Domain

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A print advertisement for Dowmetal, a magnesium alloy manufactured and sold by the Dow Chemical Company. The advertisement features an inset from Woman's Home Companion advertising the Hoover One-Fifty, a vacuum cleaner made with Dowmetal. In the inset, there are images of women holding vacuum cleaners. The accompanying text emphasizes the lightness of the magnesium alloy, which is "a full third lighter than aluminum." The advertisement appeared on page 209 of a November 1936 edition of Fortune.

Property Value
Creator of work
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Genre
Extent
  • 14 in. H x 11 in. W
Language
Subject
Rights Public Domain Mark 1.0
Credit line
  • Courtesy of Science History Institute

Institutional location

Department
Collection
Physical container
  • Box 8

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Cite as

Dow Chemical Company. “Hoover Adopts Dowmetal,” November 1936. Advertisements from the Dow Chemical Historical Collection, Box 8. Science History Institute. Philadelphia. https://digital.sciencehistory.org/works/m1zj78m.

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The Science History Institute recognizes there are materials in our collections that may be offensive or harmful, containing racist, sexist, Eurocentric, ableist, or homophobic language or depictions. The history of science is not exempt from beliefs or practices harmful to traditionally marginalized groups. The Institute is engaged in ongoing efforts to responsibly present and address the evidence of oppression and injustice inextricable from the history of science. If you would like to learn more about our ongoing efforts or if you encounter harmful, inaccurate, or insufficient descriptions, please contact us at digital@sciencehistory.org.