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Digital Collections

Advertisements, Ephemera

It’s Saran for Smart Seat Covers...Best Performance on the Road!

  • 1950s

Rights

Public Domain

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Color print advertisement for Saran fabric, made from Saran textile monofilaments. Saran is the trade name for polyvinylidene chloride, which can be formed into monofilaments or a thin plastic film. The advertisement features an illustration family at a carnival seen through the open door of a car, with the upholstered car seat in the foreground. The accompanying text promotes seat covers made of Saran fabric "that keep your car looking its Sunday best." This advertisement appeared in The Saturday Evening Post.

Property Value
Creator of work
Format
Genre
Extent
  • 14 in. H x 5.25 in. W
Language
Subject
Rights Public Domain Mark 1.0
Credit line
  • Courtesy of Science History Institute

Institutional location

Department
Collection
Physical container
  • Box 9

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Related Items

Cite as

Dow Chemical Company. “It’s Saran for Smart Seat Covers...Best Performance on the Road!,” 1950–1959. Advertisements from the Dow Chemical Historical Collection, Box 9. Science History Institute. Philadelphia. https://digital.sciencehistory.org/works/k442kco.

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The Science History Institute recognizes there are materials in our collections that may be offensive or harmful, containing racist, sexist, Eurocentric, ableist, or homophobic language or depictions. The history of science is not exempt from beliefs or practices harmful to traditionally marginalized groups. The Institute is engaged in ongoing efforts to responsibly present and address the evidence of oppression and injustice inextricable from the history of science. If you would like to learn more about our ongoing efforts or if you encounter harmful, inaccurate, or insufficient descriptions, please contact us at digital@sciencehistory.org.