It’s...SARAN for Smart Seat Covers...It’s...SARAN for Smart Luggage
- 1950s
Color print advertisement for Saran fabric, made from Saran textile monofilaments. Saran is the trade name for polyvinylidene chloride, which can be formed into monofilaments or a thin plastic film. The advertisement features an illustration of a woman in a suit in the front passenger seat of a car. There are also smaller inset illustrations of fabric-covered luggage. The accompanying text promotes Saran fabric for woven seat covers, as well as for luggage, due to its "easy upkeep" and "hard wear." This advertisement appeared in The Saturday Evening Post.
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Cite as
Dow Chemical Company. “It’S...SARAN for Smart Seat Covers...It’S...SARAN for Smart Luggage,” 1950–1959. Advertisements from the Dow Chemical Historical Collection, Box 9. Science History Institute. Philadelphia. https://digital.sciencehistory.org/works/pnnbp20.
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