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"The Finest Plastics Toys are Acetate"

  • 1951

Rights

Public Domain

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Two-page color advertisement for cellulose acetate made with plastic molding compounds manufactured and sold by Hercules Powder Company. The advertisement features small line drawings showing different phases in the process of product development. The accompanying text encourages toy manufacturers to include cellulose acetate in their product lines.

Formed in 1912 as part of an anti-trust settlement with DuPont, the Hercules Powder Company (later Hercules Inc.) initially specialized in the manufacture of explosives and smokeless powders and subsequently diversified its business to encompass a variety of industrial products, including pine and paper chemicals, synthetics, pigments, polymers, and cellulose.

Property Value
Creator of work
Format
Genre
Extent
  • 12 in. H x 9.25 in. W
Language
Subject
Rights Public Domain Mark 1.0
Credit line
  • Courtesy of Science History Institute

Institutional location

Department
Collection
Series arrangement
  • Series II: Advertising
Physical container
  • Volume 1951

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Cite as

Hercules Incorporated. “‘The Finest Plastics Toys Are Acetate.’” 1951 Hercules Advertisements, 1951. Records of Hercules Incorporated, Volume 1951. Science History Institute. Philadelphia. https://digital.sciencehistory.org/works/jselwin.

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The Science History Institute recognizes there are materials in our collections that may be offensive or harmful, containing racist, sexist, Eurocentric, ableist, or homophobic language or depictions. The history of science is not exempt from beliefs or practices harmful to traditionally marginalized groups. The Institute is engaged in ongoing efforts to responsibly present and address the evidence of oppression and injustice inextricable from the history of science. If you would like to learn more about our ongoing efforts or if you encounter harmful, inaccurate, or insufficient descriptions, please contact us at digital@sciencehistory.org.