Again Plastics Take a Front Seat!
- 1945
Color print advertisement for Dow Plastics. The advertisement features an illustration of a young woman in the driver's seat of a car, with a puppy next to her. There are paw prints visible on the car upholstery. The accompanying text promotes the use of Saran plastics in textiles, noting that Saran fabrics are durable and easy to clean. Initially developed for the U.S. Army to wrap arms and equipment for transport during World War II, Saran plastic was subsequently developed and marketed for various consumer applications, including packaging, plastic sheeting, and Saran Wrap.
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Cite as
Dow Chemical Company. “Again Plastics Take a Front Seat!,” 1945. Advertisements from the Dow Chemical Historical Collection, Box 9. Science History Institute. Philadelphia. https://digital.sciencehistory.org/works/b0vilpt.
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