Color print advertisement for the Dow Chemical Company's Plastics Division, with an emphasis on Saran. The advertisement features an illustration of a mother and son standing over an armchair covered in Saran plastic, emphasizing the product's ability to protect upholstery from everyday dirt, grease, and stains. Initially developed for the U.S. Army to wrap arms and equipment for transport during World War II, saran plastic was subsequently developed and marketed for various consumer applications, including packaging, plastic sheeting, and Saran Wrap.