may contain errors
An Open-and-Shut Case of Good Design
- Part of 1951 Hercules Advertisements
- 1951
Color print advertisement for Hercocel A, a cellulose acetate molding powder manufactured and sold by Hercules Powder Company. The advertisement shows a photograph of a woman in a work uniform holding a plastic lunch bag with a thermos. The accompanying text identifies the product as the Lady Betty Lunch-N-Bag, designed by Sundberg-Ferar. This advertisement appeared in Modern Plastics, Plastics World, Plastics Industry, Materials & Methods, Machine Design, and Product Engineering.
Formed in 1912 as part of an anti-trust settlement with DuPont, the Hercules Powder Company (later Hercules Inc.) initially specialized in the manufacture of explosives and smokeless powders and subsequently diversified its business to encompass a variety of industrial products, including pine and paper chemicals, synthetics, pigments, polymers, and cellulose.
| Property | Value |
|---|---|
| Creator of work | |
| Format | |
| Genre | |
| Extent |
|
| Language | |
| Subject | |
| Rights | Public Domain Mark 1.0 |
| Credit line |
|
Institutional location
| Department | |
|---|---|
| Collection | |
| Series arrangement |
|
| Physical container |
|
View collection guide View in library catalog
Related Items
Cite as
Hercules Incorporated. “An Open-and-Shut Case of Good Design.” 1951 Hercules Advertisements, 1951. Records of Hercules Incorporated, Volume 1951. Science History Institute. Philadelphia. https://digital.sciencehistory.org/works/3rmqd67.
This citation is automatically generated and may contain errors.
