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Digital Collections

Advertisements, Ephemera

What makes a rose a rose or an eye an eye?

  • 1961

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In the United States

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Color print advertisement for International Business Machines Corporation (IBM). Image depicts a rose on the left, a blue eye on the right, and a multi-colored chemical model in the center of the page. The accompanying text details the use of IBM computers and data processing systems in the field of biochemistry, including the study of DNA and protein analysis.

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Subject
Rights No Copyright - United States
Credit line
  • Courtesy of Science History Institute

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  • Box Ephemera 1

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Cite as

International Business Machines Corporation. “What Makes a Rose a Rose or an Eye an Eye?,” 1961. Science History Institute. Philadelphia. https://digital.sciencehistory.org/works/zs25x965s.

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The Science History Institute recognizes there are materials in our collections that may be offensive or harmful, containing racist, sexist, Eurocentric, ableist, or homophobic language or depictions. The history of science is not exempt from beliefs or practices harmful to traditionally marginalized groups. The Institute is engaged in ongoing efforts to responsibly present and address the evidence of oppression and injustice inextricable from the history of science. If you would like to learn more about our ongoing efforts or if you encounter harmful, inaccurate, or insufficient descriptions, please contact us at digital@sciencehistory.org.