Sugar & Spice Pantyhose... We Made Them Just For You!
- 1979-Jan
Color print advertisement published in Ebony Magazine for nylon pantyhose designed to match black and brown skin tones. The advertisement targets women of color in the cosmetic and fashion industry affected by mainstream "flesh-toned" products often excluding shades of brown or black. The image depicts three women dressed in formal, business, and casual attire respectively, posing with their legs prominently displayed.
Ebony is a monthly magazine focused on news, culture, entertainment, and highlights of Black achievement. Its target audience is the African-American community, and its coverage includes the lifestyles and accomplishments of Black people, fashion, beauty, and politics. Ebony magazine was founded in 1945 by John H. Johnson (1918-2005), for his Johnson Publishing Company. He sought to address African-American issues, personalities, and interests in a positive and self-affirming manner.
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Sugar & Spice. “Sugar & Spice Pantyhose... We Made Them Just For You!” Chicago, Illinois: Johnson Publishing Company, January 1979. Science History Institute. Philadelphia. https://digital.sciencehistory.org/works/vnigzwg.
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