Ease is Paint's Newest Ingredient
- 1952-Nov-15
Black and white print advertisement for Dow Latex Paints, a fast-drying and durable interior wall paint manufactured by the Dow Chemical Company. Includes five images demonstrating the qualities of Dow Latex paints. In the first, a woman holds a paintbrush and stands in front of a partially painted wall. The same woman is also depicted wiping a stain from a painted wall and applying paint to a wall in the next two images. In another, a woman is shown sitting on a couch while a painter applies a coat of paint to her wall. Finally, a sample of latex is shown being stretched to demonstrate its elasticity. The advertisement includes a description of the positive qualities of Dow latex paint including its easy application, lack of odor, easy clean-up, and durability. Found on page 71 of The Saturday Evening Post, November 15, 1952 issue.
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Cite as
Dow Chemical Company. “Ease Is Paint's Newest Ingredient,” November 15, 1952. Advertisements from the Dow Chemical Historical Collection, Box 8. Science History Institute. Philadelphia. https://digital.sciencehistory.org/works/tq43sb7.
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