Hi-Hat Jockey Club Face Powder
- 1945
Rights
BY 4.0Download all 3 images
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Small JPG1200 x 859px — 52.5 KBLarge JPG2880 x 2061px — 245 KBFull-sized JPG3186 x 2280px — 291 KBOriginal fileTIFF — 3186 x 2280px — 20.8 MBA blue, red, and yellow square cardboard box containing Hi-Hat Jockey Club brand face powder in the color "Teezum Brown." The powder box lid features the heads of three identical women. The powder inside is sealed under a cardboard overlay with a cut-out in the shape of a top hat through which one can see the powder.
According to Tony Kail in A Secret History of Memphis Hoodoo: Rootworkers, Conjurers & Spirituals (2017) "The Hi-Hat brand also appeared on a number of Hoodoo-related Curio Products... Hi-Hat featured many cosmetic products such as 'Jockey Club' powders and hair care products. While from Keystone, many of the items featured the label 'Distributed by Hi-Hat Company.'" The product was available in a wide variety of color options including "Toasted Chestnut," "Brunette," "Copper Bronze," "Chocolate Brown," "Nut Brown," "Harlem Tan," and "Spanish Rose," as are listed on the bottom of the packaging.
Keystone Laboratories, Inc. was founded in 1923 by two white, Jewish chemists, Morris Shapiro and Joseph Menke. Based in Memphis, Tennessee near the famed Beale Street, the founders saw an unmet need in the African American community. In the 1920s, hardly any manufacturers of personal care products recognized that there was an African-American market. Consequently, many women living in rural areas used generational homemade products. Keystone was one of the first businesses to provide African American clientele with a diverse line of cosmetics, Hoodoo conjure supplies, as well as various medicines. Moreover, they sought to employ individuals from the local African American community. The company sold and distributed a wide range of products, including shampoos, skincare, and hair care products to consumers worldwide until 2019, when the business was acquired by Ampro Industries, Inc.
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Rights | Creative Commons Attribution 4.0 International License |
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Cite as
Science History Institute. Hi-Hat Jockey Club Face Powder. Photograph, 2022. Science History Institute. Philadelphia. https://digital.sciencehistory.org/works/sj7k1my.
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