Then, Fuel for a Friendly Torch...Now, Frocks for Milady
Another Development in Naval Stores Made Possible Through Hercules Chemical Research
- Part of 1948 Hercules Advertisements
- 1948
Advertisement for Yarmor pine oil reagents manufactured and sold by the Hercules Powder Company for use in the wet processing of textiles. The advertisement details the varied uses of naval stores past and present, highlighting Hercules' discovery and development of new products and uses. This advertisement appeared in the February and March 1948 issues of Naval Stores Review.
Formed in 1912 as part of an anti-trust settlement with DuPont, the Hercules Powder Company (later Hercules Inc.) initially specialized in the manufacture of explosives and smokeless powders and subsequently diversified its business to encompass a variety of industrial products, including pine and paper chemicals, synthetics, pigments, polymers, and cellulose.
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Hercules Incorporated. “Then, Fuel for a Friendly Torch...Now, Frocks for Milady.” 1948 Hercules Advertisements, 1948. Records of Hercules Incorporated, Volume 1948. Science History Institute. Philadelphia. https://digital.sciencehistory.org/works/pk02cb46q.
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