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Digital Collections

Advertisements, Ephemera

For Longer Life

  • Advertisement for Dowicides

  • 1939-Sep

Rights

Public Domain

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Color print advertisement for Dowicides, the trade name for a group of fungicide chemicals manufactured and marketed by the Dow Chemical Company as tools to prevent mold and decay. The advertisement features three scenes illustrating different uses of canvas: a sailboat, two men camping with a canvas tent, and a group of people dining outdoors under a canvas awning. The text details the use of Dowicides to protect canvas and other materials (such as lumber and paint) from fungi and bacteria. The text also includes a note encouraging readers to visit exhibits of the Dow Chemical Company at the Golden Gate International Exhibition. This advertisement appeared on the inside cover of the September 1939 edition of Fortune.

Property Value
Creator of work
Format
Genre
Extent
  • 13.5 in. H x 10.75 in. W
Language
Subject
Rights Public Domain Mark 1.0
Credit line
  • Courtesy of Science History Institute

Institutional location

Department
Collection
Physical container
  • Box 8

View collection guide View in library catalog

Related Items

Cite as

Dow Chemical Company. “For Longer Life,” September 1939. Advertisements from the Dow Chemical Historical Collection, Box 8. Science History Institute. Philadelphia. https://digital.sciencehistory.org/works/mhlg124.

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The Science History Institute recognizes there are materials in our collections that may be offensive or harmful, containing racist, sexist, Eurocentric, ableist, or homophobic language or depictions. The history of science is not exempt from beliefs or practices harmful to traditionally marginalized groups. The Institute is engaged in ongoing efforts to responsibly present and address the evidence of oppression and injustice inextricable from the history of science. If you would like to learn more about our ongoing efforts or if you encounter harmful, inaccurate, or insufficient descriptions, please contact us at digital@sciencehistory.org.