Dye label depicts a cow standing in front of what appears to be a Hindu place of worship. Due to Hinduism being widely practiced in India, this illustration could be referencing India's history as the earliest producer of indigo dye. Decorative border includes the Badische Anilin & Soda-Fabrik (BASF) trademark insignia.

Founded in 1865, Badische Anilin & Soda-Fabrik (BASF) was once the largest chemical factory in the world. Based in Ludwigshafen, Germany, the company first concentrated on the manufacture of synthetic dyestuffs. Key breakthroughs came in the form of the industrial production of synthetic indigo (1897) and the discovery of the indanthrene dyes (1901). Aniline dyes determined much of the firm's business. The company primarily advertised by submitting its products for awards at regional and international industrial trade fairs, especially world's fairs.