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Another Design First
- Part of 1949 Hercules Advertisements
- 1949
Color print advertisement for Flame-Resistant Acetate manufactured and sold by the Hercules Powder Company. The advertisement features a photograph of a woman holding an IRO Electric Deodorizer. The text describes the use of Hercules Flame-Resistant Acetate in the manufacture of the housing of the deodorizer. A small inset photograph shows the interior of the deodorizer. This advertisement appeared in Modern Plastics, Materials & Methods, Product Engineering, Machine Design, and Electrical Manufacturing.
Formed in 1912 as part of an anti-trust settlement with DuPont, the Hercules Powder Company (later Hercules Inc.) initially specialized in the manufacture of explosives and smokeless powders and subsequently diversified its business to encompass a variety of industrial products, including pine and paper chemicals, synthetics, pigments, polymers, and cellulose.
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Cite as
Hercules Incorporated. “Another Design First.” 1949 Hercules Advertisements, 1949. Records of Hercules Incorporated, Volume 1949. Science History Institute. Philadelphia. https://digital.sciencehistory.org/works/6v8fi0s.
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