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Digital Collections

Advertisements, Ephemera

To Speed and Expand the Airways...

  • Advertisement for Dow Magnesium

  • Circa 1944

Rights

Public Domain

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Color print advertisement for magnesium alloys manufactured and sold by the Dow Chemical Company. The advertisement features an illustrated depiction of airplane propellers and wings superimposed over a skyline flanked by the an Asian structure with pagoda-style roofs on the left and the British Parliament on the right. The accompanying text details magnesium's lightweight properties relative to aluminum and its potential to increase efficiency in transportation. Notably, the advertisement was produced during World War II and bears the Company's wartime tagline "Dow: Chemicals Indispensable to Industry and Victory."

Property Value
Contributor
Format
Genre
Extent
  • 12.75 in. H x 10 in. W
Language
Subject
Rights Public Domain Mark 1.0
Credit line
  • Courtesy of Science History Institute

Institutional location

Department
Collection
Physical container
  • Box 8

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Related Items

Cite as

“To Speed and Expand the Airways...,” circa 1944. Advertisements from the Dow Chemical Historical Collection, Box 8. Science History Institute. Philadelphia. https://digital.sciencehistory.org/works/6u5w3ig.

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The Science History Institute recognizes there are materials in our collections that may be offensive or harmful, containing racist, sexist, Eurocentric, ableist, or homophobic language or depictions. The history of science is not exempt from beliefs or practices harmful to traditionally marginalized groups. The Institute is engaged in ongoing efforts to responsibly present and address the evidence of oppression and injustice inextricable from the history of science. If you would like to learn more about our ongoing efforts or if you encounter harmful, inaccurate, or insufficient descriptions, please contact us at digital@sciencehistory.org.