Tie-in Sale. Tied Up with a Package
Advertisement for Metalam
- 1964
Color print advertisement for Metalam, a film-and-foil packaging combination manufactured and sold by the Flexible Packaging Sales division of the Dow Chemical Company. The advertisement features chunks of raw beef and McCormick Beef Stew Seasoning packaged in Metalam, with accompanying text detailing the packaging's ability to attract consumers and encourage purchase of tie-in items.
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Cite as
Dow Chemical Company. “Tie-in Sale. Tied Up with a Package,” 1964. Advertisements from the Dow Chemical Historical Collection, Box 7. Science History Institute. Philadelphia. https://digital.sciencehistory.org/works/2f75r874m.
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